Namco Bandai has announced that it is ditching its split naming convention that resulted in the company being known by different names in Japan and its Western markets.
From 31st March onwards, the publisher will change its Western name to fall in line with what the company is already called in Japan…
This means it will be known globally as Bandai Namco in its 31 subsidiaries.
The change was brought about in a directors’ meeting this week, who believe it will elevate the appeal and value of the brand worldwide. And here we were foolishly thinking that in order to elevate your appeal as a games publisher you have to, you know, publish good games. Good job we were corrected on that one, or we would have looked really silly.
I don’t know about anyone else, but it’s taken me nine years to get used to their 2005 merger and remember to call them Namco Bandai. It’s unclear as to why they didn’t just make their name globally consistent back then, but apparently you live and learn.
What do you think of the changes to Namco Bandai … or should we call them Bandai Namco?
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